In 2006, a seminar on Aspects of Digital Game Culture was held at the TU Ilmenau, Department of Media Management. This seminar acknowledged the fact that in recent years, Digital Games (Computer-, Video- and Mobile-Games) have become an interesting topic for academic research. Within the booming sector of Game Studies the focus is no longer solely on the usage of digital games by children and teenager, or the influence digital games have on aggressive behaviour. Economic and cultural aspects of digital gaming play a significant role in the academic discourse on digital games. This paper presents two empirical studies on intercultural aspects of digital gaming. The first study explores the importance of digital games in Eastern Europe. The second, extensive study focuses on the emerging games market in China